Zartonk exists to serve truth, memory, and responsibility.

We believe Armenian stories must be told accurately, independently, and without distortion, regardless of pressure, convenience, or prevailing narratives. Our work is guided not by trends or approval, but by a commitment to integrity and long-term consequence.

We do not confuse attention with impact, nor speed with importance. We value clarity over noise, depth over reaction, and responsibility over reach.

Zartonk is grounded in the understanding that language matters, history matters, and naming matters. We reject imposed framings and foreign distortions of Armenian reality. We speak with precision, context, and care—because misrepresentation carries real cost.

We believe independence is not a slogan but a discipline. It requires restraint, transparency, and the willingness to say no—to influence, to shortcuts, and to narratives that compromise truth.

Zartonk does not exist to inflame or to reassure. We exist to inform, preserve, and endure.